Blake Lively and Justin Baldoni's 'smear campaign' texts UNSEALED; director's crisis management 'unnecessary' over "organic criticism" of actress

Blake Lively and Justin Baldoni's 'smear campaign' texts UNSEALED; director's crisis management 'unnecessary' over "organic criticism" of actress

 01:25 26/08/2025

Court documents reveal Justin Baldoni's team considered a crisis PR strategy to manage potential backlash surrounding 'It Ends With Us,' but deemed it unnecessary due to the "organic" criticism of Blake Lively's promotional choices. Internal communications show concerns about Lively's friendship with Taylor Swift and Baldoni's frustration with their working relationship.
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